What are Crypto Airdrops, their Types & how do Crypto Airdrops Work?
Crypto airdrop is a marketing strategy in which new crypto projects distribute their tokens or coins to existing or potential users. Airdrops are often used to raise awareness of a new project, to reward early adopters, or to generate excitement around a new token. Continue reading to find out more.
3 JUL 2023, 6 min read
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Crypto airdrops are a unique strategy for raising awareness and boosting the circulation of new tokens. This article simplifies crypto airdrops, providing insight into their purpose, types, workings, and how to participate.

It also outlines the potential benefits and risks, emphasizing the importance of due diligence for safe participation.

What are Crypto Airdrops

In its simplest form, a crypto airdrop is a method where new coins or tokens are distributed to the digital wallets of active members in the blockchain community, either free of cost or in exchange for a small service.

In essence, digital assets are being dropped into people's wallets. But why would a company simply give away its tokens for free?

The answer lies in the purpose of airdrops: to raise awareness and boost the circulation of a new token or coin.

Crypto airdrops are a marketing strategy utilized primarily by blockchain-based startups aiming to kickstart their projects.

By distributing tokens to several individuals, these companies increase the visibility of their projects and encourage more people to trade their crypto tokens once they list them on an exchange.

The process of receiving airdrops often requires a potential recipient to meet certain criteria. For instance, the individual might need to hold some quantity of a specific crypto coin in their wallet.

Alternatively, they may need to perform certain tasks like posting about the currency on a social media platform, connecting with a specific member of the blockchain project, or even writing a blog post.

These activities help spread the word about the currency, contributing to the overall marketing effort of the airdrop​​.

Types of Crypto Airdrops

You'll come across four main types of airdrops, each serving a unique purpose and requiring different levels of user engagement:

Standard Airdrops

They operate on the principle of being open to anyone willing to participate. Usually, the only requirement is signing up for an account with the project. Once you're in, the project sends a small amount of their new crypto to your defi wallet.

Bounty Airdrops

They take the concept of "quid pro quo" to the crypto world. Participants must engage in promotional activities for the project in exchange for crypto assets. The tasks could be as simple as signing up for a newsletter or sharing project posts on social media platforms like Twitter or Instagram.

Holder Airdrops

Here, airdrops are a reward system for the loyalists. Participants are rewarded merely for holding a certain project's token or coin in their wallet. This is common when a project undergoes a hard fork (creating two separate platforms) or launches on a different blockchain.

Exclusive Airdrops

In this type of airdrop, projects select a specific group of individuals to reward based on various factors, such as their engagement with the project or their non-token investments.

How do Crypto Airdrops Work?

At its core, a crypto airdrop is a marketing technique where coins or tokens are sent to wallets to create interest and circulation in new crypto.

This strategy helps bootstrap the crypto project and encourages trading when it's listed on an exchange as an initial exchange offering (IEO)​​.

The initial step in the airdrop process involves the project deciding the need for an airdrop. This could be driven by market strategies, a network hard fork, or simply to incentivize existing investors.

Once the mode of facilitation and the eligible participants are determined, the public campaign is launched. This stage usually involves collecting information from interested parties.

Where Can You Find New Crypto Airdrops?

Crypto airdrops are primarily announced on the websites of the projects organizing them. However, it can be challenging to keep track of every project. This is where crypto forums and social media groups come in handy.

Social media platforms like Twitter and Reddit are also excellent sources of information, with dedicated communities focusing on airdrops.

Also, many websites host threads where airdrop events are frequently discussed.

Also Read: Earn Passive Income in DeFi with Okto

How to Participate in Crypto Airdrops?

Once you've identified an airdrop you're interested in, visit the project's website for specific participation criteria. Depending on the type of airdrop, you may need to perform certain tasks.

For a standard airdrop, you often need to sign up for an account with the project, and you will receive a small amount of the new crypto in your wallet.

Bounty airdrops may require you to engage in promotional activities like sharing posts on social media or signing up for a newsletter. Holder airdrops reward you for holding a certain project's token/coin. Exclusive airdrops select a specific group of individuals to be awarded based on their engagement with the project.

Regardless of the type, always ensure you're eligible and follow the guidelines provided by the project. Submit the necessary information, including your wallet address or email ID. Once completed, you will receive the airdropped tokens or coins in your designated wallet.

Benefits of Participating in Crypto Airdrops

Key points:

Free Digital Assets

Airdrops allow exposure to new crypto tokens without directly purchasing, offering free assets with upside potential.

Increased User Engagement

Airdrops incentivize recipients to engage with the associated crypto project, encouraging them to learn about the project, join its community, and participate in future activities.

Creating Awareness

Airdrops can increase the visibility of a crypto project within the crypto community, generating interest and initiating conversations around the project.

Improved Liquidity

By distributing tokens to various users, airdrops can increase trading volume on exchanges, thereby improving liquidity in the market.

Risks of Participating in Crypto Airdrops

Key points:

Potential for Scams

Airdrops can be used as a scam to obtain personal information or private keys for fraudulent activities. It's crucial to conduct thorough research before participating in any airdrop and to avoid sharing sensitive information.

Time-Consuming Tasks

Some airdrops may require participants to complete numerous tasks, which could be time-consuming and outweigh the potential profit from the airdrop.

Risk of Dusting Attacks

Attackers may use dusting attacks, sending small amounts of crypto to many addresses to trace blockchain transactions and deanonymize users.

Understanding Terms and Conditions

Some airdrops may have specific restrictions or requirements. It's important to read and understand the terms and conditions of any airdrop before participating to ensure compliance and to be aware of any potential risks​​.

How to Identify and Avoid Crypto Scams

One major risk in crypto is falling prey to scams. Here are some ways you can identify potential scams and avoid them:

'Get Rich Quick’ Scams

These scams often promise unrealistic returns and guarantee profits. To avoid these, remember the golden rule: if it seems too good to be true, it probably is. Always research the project or platform from trustworthy sources before investing.

Be wary of manipulated URLs that may look legitimate but with slight alterations intended to trick users into believing they are on an authentic website​​.

Phishing Scams

Phishing scams aim to steal sensitive information like login credentials or wallet keys. These scams can be deceptive emails, messages, or phone calls that appear to be from reputable platforms.

For instance, you might receive an email asking you to reactivate your account or offer high returns. The goal is to get you to click a link or share sensitive information.

Never click on links or share sensitive data to protect yourself unless you know they are legitimate. If in doubt, contact the platform's customer support for confirmation.

Use anti-phishing codes if the platform provides them, and only enter your credentials on official apps or websites​.

Conduct Due Diligence

Always thoroughly research a project or platform before interacting with it. Look at their team, their vision, and their standing in the crypto community.

Reputable platforms such as Binance Launchpad help project teams with token issuance and launch, providing advisory services and marketing support, which can be a good sign of a legitimate project​​.


Crypto airdrops are important for creating visibility and increasing the circulation of new cryptos. They're a win-win for both the blockchain startups and the crypto community, offering the former a platform for promotion and the latter a chance to earn free tokens.

However, one must exercise caution to avoid scams and understand the terms and conditions of the airdrop. Always remember thorough due diligence is key to safe participation in crypto airdrops.

Frequently Asked Questions

How can I get crypto airdrops?

To get crypto airdrops, you need to identify an airdrop you're interested in, typically from the project's website, social media, or crypto forums. Then follow the participation criteria. This could involve signing up for an account, holding a specific token, or performing promotional activities.

Are crypto airdrops free money?

Crypto airdrops can be seen as "free money" because you often receive new crypto tokens without purchasing them. However, some require you to perform tasks or hold a particular coin. While free, they're mainly designed to increase project awareness and engagement.

Are Airdrops risky?

Airdrops can carry risks. These include potential scams seeking personal information, time-consuming tasks that may not be worth the gain, and dusting attacks aimed at de-anonymizing users. It's crucial to conduct thorough research before participating and avoid sharing sensitive information.

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